Networking is not about meeting people at conferences and then putting their contact details into your database with or without intention to ever follow up again. A real networking is about taking time to find out about others and working out if there is a common ground that you can use together, to meet business or personal goals. It is no surprise that right connections can open many doors as well as grow your business and exposure. If you don’t work hard enough to build meaningful relationships, you might end up attending numerous useless networking events in hopes that one day you will be placed at same table with the clients, who will open their wallets and suggest to buy everything you can offer. How does one become proficient in connecting with other people and benefiting from these connections, both personally and professionally? Follow the rules we’re suggesting below and grow relationships that can nurture you as a person and as an entrepreneur.
1. Follow up!
Savvy networkers follow up everyone they meet – otherwise what’s the point of it all? If you tell someone you are going to call, do it. There may be times when you are too busy with other things – in that case it will be decent to honestly say “It was great meeting you. I would like to find out more about your business – why don’t we catch up at the next month’s networking event?”.
2. Don’t underestimate any connections.
The great networker is never prejudiced against those at the conference or a meeting based on a topic of a meeting. The worst thing in networking is to think that you don’t have anything in common with the people in the room, or they are of no use to your current agenda. Everyone has a story to tell. You never know what’s going to come from each meeting. You will be surprised how people who seemingly don’t have anything in common with you can create a real value for what you’re doing at the moment, give you an amazing feedback and/or put you in touch with other people of the same interest with you.
3. Don’t only GET but GIVE
Focusing not only on getting what you want but rather on helping people get what they want can bring many interesting contacts your way. Connect people who have a lot in common or can help each other. Good networkers know no scarcity and are willing to share their contacts, their knowledge and their support. Having a reputation of someone who can always help, will put you in touch with the right people of the similar mind-sets.
4. Focus on QUALITY, not QUANTITY
It is better to spend more time on one really interesting person and talk profoundly with him or her, than run from one person to another always excusing yourself and flying away without catching anything besides person’s name and occupation.
5. Be interesting
Try to make people spend good time with you. Make them comfortable. Share a story or two. Be yourself. Dare to speak your mind. Read a lot and share your opinions candidly. People are attracted to people who are unique, so don’t try to “fit in”. Try to make this time together memorable to everyone you meet.
6. Be confident
This is of course a quality to be developed and it might take you some time before you really feel at ease at networking events. Try your hardest to build confidence until you are satisfied with the result – confidence makes people and their businesses memorable.
7. Use social media
When you had a good conversation with the person and want to continue relationship with them, feel free to use social media available to us these days. There are so many ways to connect… LinkedIn, Facebook, Twitter, YouTube and Google – just to name a few. Understanding the etiquette of each of these is very important as it changes with each one. Be prepared to spend a certain amount of time a day on communicating with your contacts on social media.
8. Love people
This is the most important part of being a networker. If you don’t like people, forget networking as it will show. Networkers support and promote/sell others without even realising that they are doing it. It’s their way of giving back for all that they receive.












